Coming soon · A more personal path to adventure
Your next adventure starts with the vehicle you have.
We're building a guided way to choose parts and equipment for your SUV, shaped around your vehicle, the trips you want to take and the budget you want to work within. Start with what matters for your next adventure, then build capability at your own pace.
The store is coming soon. Our guides are open now.
The problem
A wall of parts doesn't tell you what to do next.
Look for overlanding gear and you'll find thousands of racks, lights, awnings and recovery kits, plus a feed full of fully built expedition rigs. None of it answers the question you actually have: what's worth doing to my vehicle, for the trip I want to take, right now?
Green Lane Supply is building another way in. Tell us what you drive and where you want to go, and we'll help you work out the next step, understand the options and find equipment that suits it. You don't need a complete build to begin. Plenty of good trips start with the vehicle already in your driveway.
| Browsing a catalog | What we're building |
|---|---|
| Starts with a catalog | Starts with your vehicle and your plans |
| Shows everything at once | Helps you find the next useful step |
| Treats the build as the goal | Treats the trip as the goal |
| Leaves the tradeoffs to you | Explains them in plain language |
The journey
One step at a time, at your own pace.
Here's how the guided experience will work as we build it. Each step is shaped by you, not by what's on sale.
Step 1: Start with your vehicle.
Tell us what you drive, what's already on it and what you want it to do. Your vehicle is the starting point, not something to replace.
Step 2: Choose your next adventure.
A night at a campground two hours away asks different things of you than a week on forest roads. Your trip, your experience, your priorities and your budget shape what comes next.
Step 3: Understand what matters.
Practical guides and plain comparisons explain the tradeoffs: what a piece of equipment does, what it asks of your vehicle and how it works with what you already have.
Step 4: Choose with confidence.
Recommendations will connect suitable equipment to the trip you've planned. Fitment will be shown where manufacturer data supports it, and we'll tell you when it doesn't.
Coming soon Products are coming soon.
Step 5: Build on each adventure.
Come back after the trip. Keep what worked, rethink what didn't and get guidance for your next goal. Progress means better trips, not just a bigger build.
Two trips, two different next steps.
A first overnight, close to home
One night at a campground, mostly pavement and graded gravel, in the SUV as it is today.
What tends to matter first
An organized way to carry gear, keeping food cold and devices charged, and good light around camp.
Heavy protection, winches and suspension changes can usually wait.
A longer trip, further from pavement
Several days on unpaved forest roads, further from help.
What tends to matter first
Carrying more weight within your vehicle's rated limits, recovery gear and knowing how to use it, power that lasts several days, and being ready for rougher surfaces.
These show how priorities shift. They aren't a recommended kit. Your own next step depends on your vehicle, your experience and your plans.
Guides
Learn first, then choose.
Guides are at the heart of Green Lane. They explain how equipment works, what it asks of your vehicle and how to choose between options, so products make sense by the time you get to them.
Defender 90/110 (2020+) · Read now
Choosing a Roof Rack for the New Defender: Load Ratings, Mounting, and What Actually Matters
Moving and parked roof loads, mounting-system checks and the manufacturer information to confirm before choosing a rack for a Defender 90 or 110.
Written for the vehicle above. The load-rating questions it covers are worth asking of any vehicle.
In the works
- Start with the trip, then choose the gearComing soon
- What does your next adventure actually need?Coming soon
- Your first overnight with the vehicle you already haveComing soon
- Carrying weight: payload, roof loads and where gear should goComing soon
Equipment
Equipment, coming soon.
We're preparing a broad range of equipment, organized around what it helps you do. Each product will come with clear information, and with vehicle fitment where manufacturer data supports it.
Carrying
Coming soonRoof racks, cargo boxes, storage
Bring what the trip needs, organized and within your vehicle's limits.
Shelter
Coming soonAwnings, rooftop tents, camp gear
Shade and a place to rest at camp.
Power
Coming soonBatteries, solar, 12V systems
Keep the fridge cold, the lights on and devices charged off-grid.
Recovery
Coming soonTraction boards, straps, recovery points
Be ready to get yourself, or someone else, moving again.
Lighting
Coming soonDriving, scene and camp lights
See and be seen on the road, and work comfortably at camp.
Protection
Coming soonSkid plates, sliders, guards
Protect what's underneath as the terrain gets rougher.
About
Why we're building Green Lane
Green Lane Supply started with a familiar frustration: wanting to do more with a vehicle and finding a buying experience built for people who already knew exactly what they needed.
It's part of our founder's own journey. The first SUV Brad bought with trail trips in mind was a Subaru Ascent. Getting it ready for more than pavement meant forum threads, giant catalogs and photos of finished builds, with very little help working out a sensible first step. His family spends as much time outside as it can, from Hocking Hills in Ohio to Zion National Park, and Green Lane is the guidance he wanted back then.
We're building Green Lane for SUV owners who want more adventure from the vehicle they have: clear guidance first, and equipment that suits the trip. Green Lane Supply LLC is a small U.S. company. If you have a question, an idea for a guide or a trip you're planning, we'd like to hear from you at brad@greenlanesupply.com.
Coming soon
Follow along as we build it.
We'll email you when there's something useful: new guides, and when the store opens.
Prefer to write? Email brad@greenlanesupply.com.